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IPA Databank study 2021
IPA Effectiveness Awards: Peter Field on the Creative Effectiveness Crisis
The IPA Databank study
Advertising Effectiveness Expert Peter Field on the IPA Eff Test
Les Binet and Peter Field present their new research 'Effectiveness in Context' at EffWeek #2018
Global Perspectives: Peter Field
Les Binet and Peter Field
In Conversation with Peter Field and Les Binet: The big changes in the evaluation landscape
Les Binet and Peter Field Long And Short Of It IPA Paper Summary
In Conversation with Peter Field and Les Binet: When is ROMI the right metric
Peter Field on Effectiveness Summits
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Last Updated: August 23, 2026
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