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NVivo or Manual Coding | The IPA Analysis Framework That Works
The IPA Effectiveness Awards 2018 Winner: British Army | GOLD
Performance Adaptathon: Peter Field on key learnings from IPA Effectiveness Databank
The IPA Effectiveness Awards 2018 Winner: SK-II | SILVER
IPA Databank: update from Peter Field
Les Binet and Peter Field present their new research 'Effectiveness in Context' at EffWeek #2018
Effectiveness in Context - EffWeek 2017 - Effectiveness Week - IPA
The IPA Effectiveness Awards 2018 Winner: Audi | GRAND PRIX & GOLD
Peter Field: IPA Databank business effectiveness
Writing IPA Effectiveness Awards papers can inspire better campaigns
#IPASocialWorks. Identifying good practice in social media effectiveness and measurement.
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Last Updated: August 22, 2026
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